We are Ugly Essentials

Embrace Your True Beauty

Explore Ugly Essentials and discover how our products can elevate your self-care journey—not by changing who you are, but by shining a light on the beauty that’s always been there. Every product, from skincare to haircare, is a tool for honoring your individuality. Because beauty is limitless, and you are an irreplaceable part of it.

Join us in the movement of transformation and self-love.

The Story Behind UGLY Essentials

Vision

UGLY Essentials exists to transform the beauty industry into a space where learning to love yourself is the foundation, inclusivity is the standard, and beauty is redefined by unshakable confidence, authenticity, and well-being.

Self Care Made Simple Starts With UGLY!

U Gotta Love Yourself!

Mission Statment

At UGLY Essentials, confidence starts with learning to love yourself. That's why we create high-quality, multi-functional personal care products that work—without the fluff, gimmicks, or impossible beauty standards. Our mission is simple: to provide products that help you feel seen, empowered, and unapologetically you. Real beauty isn't about perfection—it's about showing up as yourself everyday with unshakable confidence.

The Founders

Michelle & Samual McKenney

We, Michelle and Samuel McKenney, are not just founders; we are advocates of self-love and authenticity. Our story began with a vision that stemmed from a simple yet powerful realization during a therapy session: to love others, you must first learn to love yourself—"You Gotta Luv Yourself."

Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.

You are uniquely gorgeous, incomparable in every way. At Ugly Essentials, we promise to help you see the beauty that already exists within you. Our products enhance your journey toward self-love and remind you that beauty goes far beyond physical appearance. Even when you feel less than your best, we’re here to uplift and celebrate every aspect of you.

Our Vow to You

Medori, our brand ambassador, embodies the transformation at the core of Ugly Essentials. Inspired by the myth of Medusa, Medori symbolizes turning the negative into a powerful, radiant truth. Unlike Medusa’s tale of a curse, Medori represents the freedom of embracing what makes you unique—she is here to remind us that our so-called "ugliness" is often our greatest strength. At Ugly Essentials, we believe that true beauty comes not from changing who you are, but from celebrating it.

Meet Medori: A Beacon of Self-Acceptance

“I saw the word UGLY on the vision board and froze. When I asked my client what it meant, she said, ‘It’s what you always tell me—you gotta love yourself before you can love anyone else.’”

— Michelle, Founder of UGLY Essentials

At that moment, Michelle realized she had spent years pouring encouragement into others but had not fully embraced it for herself.

Like many, she struggled to find beauty products that worked for her unique needs. She felt unseen by an industry that pushed unrealistic beauty standards and spent too much time overcomplicating routines that never delivered.

That day, UGLY Essentials was born—not just as a skincare line but as a mission-driven brand that inspires self-acceptance, celebrates individuality, and builds unshakable confidence.

Michelle knew firsthand what it felt like to be surrounded by beauty products that didn’t cater to her specific needs—overwhelming routines and an industry that often over-promised and under-delivered.

“I was always searching for something simple that actually worked—something designed for real people, not just perfect-looking models in ads. I realized that beauty doesn’t have to be complicated. It has to be honest. It has to be empowering. It has to be real.”

So she founded UGLY Essentials—a brand that simplifies skincare and haircare while promoting unshakable confidence.

What Makes UGLY Essentials Different?

✅ A Skincare & Personal Care Line for Everyone
Our products are designed for all skin types, hair types, and backgrounds, ensuring that industry norms don’t limit beauty.

✅ Affordable Luxury Without Compromise
We use high-quality, intentionally sourced ingredients to deliver potent results—without the premium price tag.

✅ Confidence Through Simplicity
Overcomplicated beauty routines aren’t necessary. UGLY Essentials offers multi-functional, effective products that help customers feel worthy, valued, and confident in their skin.

✅ Creating a Space for Acceptance & Belonging
UGLY Essentials isn’t just about what’s in the bottle—it’s about how our customers feel when they use it. Every product supports confidence, encourages healthy habits, and creates a sense of belonging.

✅ More Than Skincare—A Mission
UGLY Essentials is about redefining beauty on our terms and proving that learning to love yourself is the foundation of confidence.