Receive a smoothing facial cleanser with any order over $90 using code EXTRA-UE at checkout.
We are Ugly Essentials
Embrace Your True Beauty
Explore Ugly Essentials and discover how our products can elevate your self-care journey—not by changing who you are, but by shining a light on the beauty that’s always been there. Every product, from skincare to haircare, is a tool for honoring your individuality. Because beauty is limitless, and you are an irreplaceable part of it.
Join us in the movement of transformation and self-love.
The Founders
Michelle & Samual McKenney
We, Michelle and Samuel McKenney, are not just founders; we are advocates of self-love and authenticity. Our story began with a vision that stemmed from a simple yet powerful realization during a therapy session: to love others, you must first learn to love yourself—"You Gotta Luv Yourself."
Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.
You are uniquely gorgeous, incomparable in every way. At Ugly Essentials, we promise to help you see the beauty that already exists within you. Our products enhance your journey toward self-love and remind you that beauty goes far beyond physical appearance. Even when you feel less than your best, we’re here to uplift and celebrate every aspect of you.
Our Vow to You
Medori, our brand ambassador, embodies the transformation at the core of Ugly Essentials. Inspired by the myth of Medusa, Medori symbolizes turning the negative into a powerful, radiant truth. Unlike Medusa’s tale of a curse, Medori represents the freedom of embracing what makes you unique—she is here to remind us that our so-called "ugliness" is often our greatest strength. At Ugly Essentials, we believe that true beauty comes not from changing who you are, but from celebrating it.